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	<title>rob-hudson.com</title>
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	<link>http://www.rob-hudson.com</link>
	<description>Rob Hudson's Homepage</description>
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		<title>Trip to SXSWi</title>
		<link>http://www.rob-hudson.com/2010/03/10/trip-to-sxswi/</link>
		<comments>http://www.rob-hudson.com/2010/03/10/trip-to-sxswi/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:58:48 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rob-hudson.com/?p=74</guid>
		<description><![CDATA[The Geek Party of the year is here: SXSWi kicks off on Friday and I&#8217;m going to be there. It&#8217;s going to be great to finally visit Austin (which I&#8217;ve heard so much about) and SXSW looks set to be absolutely amazing. I&#8217;m going to be there promoting PlayNice.ly (grab me for a beta invite [...]]]></description>
			<content:encoded><![CDATA[<p>The Geek Party of the year is here: <a href="http://sxsw.com/interactive">SXSWi</a> kicks off on Friday and I&#8217;m going to be there. It&#8217;s going to be great to finally visit Austin (which I&#8217;ve heard so much about) and SXSW looks set to be absolutely amazing. I&#8217;m going to be there promoting <a href="http://PlayNice.ly">PlayNice.ly</a> (grab me for a beta invite code) which is a bug tracking system for developers.</p>
<p>Let me know if you&#8217;re going to be there, it&#8217;d be great to connect.</p>
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		<title>Merry Christmas!</title>
		<link>http://www.rob-hudson.com/2009/12/24/merry-christmas/</link>
		<comments>http://www.rob-hudson.com/2009/12/24/merry-christmas/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 15:42:48 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rob-hudson.com/2009/12/24/merry-christmas/</guid>
		<description><![CDATA[A friend of mine recently told me that I was a bit of &#8220;Grinch&#8221; when it came to Christmas. Ever since I&#8217;ve been making a real effort to get into the Christmas spirit and thought I&#8217;d take the opportunity to wish everyone a Merry Christmas and a Happy New Year!
I&#8217;m planning to write a post [...]]]></description>
			<content:encoded><![CDATA[<p>A friend of mine recently told me that I was a bit of &#8220;Grinch&#8221; when it came to Christmas. Ever since I&#8217;ve been making a real effort to get into the Christmas spirit and thought I&#8217;d take the opportunity to wish everyone a Merry Christmas and a Happy New Year!</p>
<p>I&#8217;m planning to write a post over the next week or so with my predictions for the coming year. I look forward to your comments.</p>
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		<title>Early Adopter Annoyance</title>
		<link>http://www.rob-hudson.com/2009/12/22/early-adopter-annoyance/</link>
		<comments>http://www.rob-hudson.com/2009/12/22/early-adopter-annoyance/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 18:45:15 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rob-hudson.com/?p=67</guid>
		<description><![CDATA[A tough question for many startups is how to transition non-paying early adopters into paying customers. Trying to squeeze money out of people who have taken a risk with your service and provided valuable feedback along the way is hard.
The reason for this blog post is that I&#8217;ve recently been through that early adopter annoyance. [...]]]></description>
			<content:encoded><![CDATA[<p>A tough question for many startups is how to transition non-paying early adopters into paying customers. Trying to squeeze money out of people who have taken a risk with your service and provided valuable feedback along the way is hard.</p>
<p>The reason for this blog post is that I&#8217;ve recently been through that early adopter annoyance. I signed up to a free beta for a product that looked interesting and for a number of months got a decent service for free! Being enthusiastic about the service I provided good feedback which (I&#8217;m told) helped the service to improve. A few weeks ago I was informed that the free beta would be stopping and everyone would be migrating to a paid plan. There was the offer of a reduced deal for beta users to ease this pain. My immediate reaction was to feel annoyed, I put this down to something going from being &#8220;free&#8221; (free can evoke <a href="http://www.predictablyirrational.com/?p=149">powerful emotions</a>) to paid for and the sudden change in value to me. I supposed my relationship with that company also changed from being more of a helper to someone that they wanted to get money out of.</p>
<p>Now, I want to make clear that I don&#8217;t have any distain for this particular startup or think that their service is bad value for money. I think that startups have to be very careful when going through this transition phase. Early adopters are often very enthusiastic about a particular product. If you can keep them happy then they will often evangalise about your product much more effectively than you ever can, for almost free!</p>
<p>If you&#8217;re transitioning to a paid for service then make sure you keep your early adopters happy!</p>
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		<title>ArgentVision Trial</title>
		<link>http://www.rob-hudson.com/2009/07/13/argentvision-trial/</link>
		<comments>http://www.rob-hudson.com/2009/07/13/argentvision-trial/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 11:46:01 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rob-hudson.com/?p=62</guid>
		<description><![CDATA[One of the startups I&#8217;m involved in is running a trial. We&#8217;re looking for people with elderly relatives (65+) who live in England. If you fit this description and are willing to help out then please get in touch here.

Please also help out by signing up to the Facebook group and following ArgentVision on twitter.
]]></description>
			<content:encoded><![CDATA[<p>One of the startups I&#8217;m involved in is running a trial. We&#8217;re looking for people with elderly relatives (65+) who live in England. If you fit this description and are willing to help out then please get in touch <a href="http://www.argentvision.org">here</a>.<a href="http://www.argentvision.org"><br />
</a></p>
<p>Please also help out by signing up to the Facebook <a href="http://www.facebook.com/group.php?gid=96874697555">group</a> and following <a href="http://twitter.com/argentvision">ArgentVision</a> on twitter.</p>
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		<title>Innovating Around Innovation</title>
		<link>http://www.rob-hudson.com/2009/05/22/innovating-around-innovation/</link>
		<comments>http://www.rob-hudson.com/2009/05/22/innovating-around-innovation/#comments</comments>
		<pubDate>Fri, 22 May 2009 20:21:55 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.rob-hudson.com/?p=48</guid>
		<description><![CDATA[I&#8217;ve been having a lot of discussion with various friends around how to encourage people to innovate. More specifically, we&#8217;ve been discussing how to encourage people to share their business ideas and move them forward so that they might become a basis for a viable business.
We&#8217;ve come up with several approaches to try out our [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been having a lot of discussion with various friends around how to encourage people to innovate. More specifically, we&#8217;ve been discussing how to encourage people to share their business ideas and move them forward so that they might become a basis for a viable business.</p>
<p>We&#8217;ve come up with several approaches to try out our theories. The current focus is on idea generation but soon I hope to move onto idea development and getting teams together. For the moment there are three aspects which I will cover in more detail:</p>
<h2>Twitter Business Ideas</h2>
<p>I&#8217;ve been playing with Ruby on Rails recently and decided to write an app that saved all tweets with the #businessidea hashtag. People can then vote on their favourite idea. I&#8217;ll be launching an alpha version very soon. I&#8217;m encouraging people to tweet their business ideas, I&#8217;ve already started!</p>
<p>Twitter is a perfect platform to share early stage ideas, it&#8217;s very easy to use your favourite mobile device or even SMS to record your ideas. Something that we&#8217;ve pretty much agreed as a group is that the idea alone is useless, it&#8217;s the execution. Thus, it is pretty pointless holding all your ideas close to your chest. I certainly won&#8217;t be tweeting all my ideas but I certainly be tweeting those that I think other people can use/gain from. I look forward to seeing your ideas on Twitter!</p>
<p><img class="alignnone" title="Twitter" src="http://fyi.oreilly.com/twitter-logo.jpg" alt="" width="400" height="147" /></p>
<h2>The Innovation Network</h2>
<p>Most of the credit for this idea goes to <a href="http://www.nicholasthorn.com">Nick</a> but I did help set it up! This is a google site (a wiki) that we&#8217;ve given a select group of people access to. We wanted to create an environment that was a bit more closed to see if it would encourage better participation (see halfbakery.com for a completely open version). Here we have an inbox of ideas that people then comment on and expand.</p>
<p>This has been quite successful and now seems to be gaining momentum. We&#8217;ve reached a critical mass of about 10 people and the ideas are coming thick and fast. If you&#8217;d like to participate then drop me an email. We&#8217;re trying to get a broad range of skill sets so tell me a bit about what you might bring to the network.</p>
<p>There are several ideas that look like having a lot of potential. We&#8217;re now thinking about how to take them forward. I&#8217;ll keep you posted!</p>
<h2>One Ton Challenge</h2>
<p>This is another idea that Nick had a lot of input in. The basic premise is to come up with a business idea that generates £100 a month with minimal time and money input. The idea should be scalable so the profit per month can be ramped up with relative ease. Originally we were going to do this amongst friends but the idea has somewhat changed direction and we&#8217;ll be launching something aimed at students.</p>
<p>The thinking behind the idea is that everyone is trying to become the next google. Our belief is that people should focus on selling &#8220;stuff&#8221; to really get a handle on how to be an entrepreneur. We&#8217;ll be updating the website soon and hopefully launching the competition towards the end of the Summer.</p>
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		<title>Leaving Zaizi</title>
		<link>http://www.rob-hudson.com/2009/05/21/leaving-zaizi/</link>
		<comments>http://www.rob-hudson.com/2009/05/21/leaving-zaizi/#comments</comments>
		<pubDate>Thu, 21 May 2009 20:20:25 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rob-hudson.com/?p=51</guid>
		<description><![CDATA[After nearly a year I&#8217;ve decided to leave Zaizi and move onto other things. I&#8217;ve had a really interesting time working there and heading up the Alfresco practice. There have been some fun projects and also some great technical challenges. I&#8217;m going to be moving away from Alfresco and focusing on some other technologies.
I&#8217;d like [...]]]></description>
			<content:encoded><![CDATA[<p>After nearly a year I&#8217;ve decided to leave Zaizi and move onto other things. I&#8217;ve had a really interesting time working there and heading up the Alfresco practice. There have been some fun projects and also some great technical challenges. I&#8217;m going to be moving away from Alfresco and focusing on some other technologies.</p>
<p>I&#8217;d like to thank Ainga and the team for all the fun times we&#8217;ve had and also wish Zaizi all the best going forward.</p>
<p>From the beginning of June I&#8217;ll be doing a multitude of things. I&#8217;m currently involved in a couple of early stage startups that I&#8217;ll no doubt talk about in more detail over the coming months. My other plan is to do consulting and contracting &#8212; I need something to pay the bills. Drop me a line if you would like to discuss any opportunities.</p>
<div id="attachment_52" class="wp-caption alignnone" style="width: 235px"><img class="size-full wp-image-52" title="Moving On" src="http://www.rob-hudson.com/wp-content/uploads/2009/05/moving-on.jpg" alt="Rob Hudson Moving On" width="225" height="300" /><p class="wp-caption-text">Moving On</p></div>
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		<title>Cloud Computing Credit Crunch</title>
		<link>http://www.rob-hudson.com/2009/04/05/cloud-computing-credit-crunch/</link>
		<comments>http://www.rob-hudson.com/2009/04/05/cloud-computing-credit-crunch/#comments</comments>
		<pubDate>Sun, 05 Apr 2009 15:48:22 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rob-hudson.com/?p=43</guid>
		<description><![CDATA[At the recent London Cloud Camp I started thinking about the less obvious downsides to Cloud Computing and a move to a more centralised computing platform. The benefits to this approach are obvious: economies of scale, reduced capital outlay and lower barrier to entry.
What about the downsides? One of the arguments from IT departments is [...]]]></description>
			<content:encoded><![CDATA[<p>At the recent London Cloud Camp I started thinking about the less obvious downsides to Cloud Computing and a move to a more centralised computing platform. The benefits to this approach are obvious: economies of scale, reduced capital outlay and lower barrier to entry.</p>
<p>What about the downsides? One of the arguments from IT departments is the explicit risk measurement that can be achieved through the outsourcing of infrastructure to the cloud. Instead of the systems team having to write risk management plans and defining how likely downtime is and how much it would cost the cloud provider offers an explicit guarantee in the form of an SLA. The management of that risk is now in the hands of the cloud provider and the company just needs to pay them their fee. Surely this is a good thing? Well, yes, to a certain extent: relying on someone else to manage your risk isn&#8217;t always the best approach. Consider the current economic crisis caused by badly managed risk. Banks were caught out because they thought there was less risk involved in lending than the reality.</p>
<p>The other thing that exacerbated the credit crunch was the network effect. Banks in different countries had become so intertwined, everyone had lent and borrowed money from everyone else. When banks asked for their money back it caused a chain reaction of more banks asking for their money back from each other. A cloud computing world is more interconnected and reliant on one or two providers (theoretically, these providers should be more resilient because of multiple data centres) so if something goes wrong then the damage caused is more likely to be greater than a single company&#8217;s infrastructure being compromised.</p>
<p>These two effects (the network effect and the bundling up of risk) are important for the future of cloud computing. Cloud providers must offer transparency and detailed SLAs that mitigate the effect of unforseen events. Companies must also realise that going on the Cloud is by no means a Silver Bullet and must take into account all the risks involved (and realise that extreme and unforseen events are more likely to cause problems than when using their own infrastructure).</p>
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		<title>Cloud Computing and Amazon Mechanical Turk</title>
		<link>http://www.rob-hudson.com/2009/03/13/cloud-computing-and-amazon-mechanical-turk/</link>
		<comments>http://www.rob-hudson.com/2009/03/13/cloud-computing-and-amazon-mechanical-turk/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 14:03:18 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[mechanical turk]]></category>

		<guid isPermaLink="false">http://www.rob-hudson.com/?p=40</guid>
		<description><![CDATA[I attended the third London Cloud Camp last night at the QE II conference centre. I had a really good time and met some interesting people. One of the conversation topics was around Cloud Computing definitions: you can probably imagine the discussions over what is just the internet and what is the &#8220;cloud&#8221;. Someone mentioned [...]]]></description>
			<content:encoded><![CDATA[<p>I attended the <a href="http://www.cloudcamp.com/?page_id=216">third</a> London Cloud Camp last night at the QE II conference centre. I had a really good time and met some interesting people. One of the conversation topics was around Cloud Computing definitions: you can probably imagine the discussions over what is just the internet and what is the &#8220;cloud&#8221;. Someone mentioned <a href="https://www.mturk.com/mturk/welcome">Amazon Mechanical Turk</a> the service which lets one outsource menial jobs via a Web Service API.</p>
<div class="wp-caption alignnone" style="width: 360px"><img title="The history of Wolfgang von Kempelen’s Mechanical Turk" src="http://akashdesai.com/wordpress/wp-content/uploads/2007/10/mechanicalturk.jpg" alt="The history of Wolfgang von Kempelen’s Mechanical Turk" width="350" height="303" /><p class="wp-caption-text">The history of Wolfgang von Kempelen’s Mechanical Turk</p></div>
<p>This got me thinking, if you look at someone like George Reese&#8217;s <a href="http://broadcast.oreilly.com/2008/12/three-criteria-for-being-a-clo.html">definition</a> of a Cloud Service Mechanical Turk meets all the criteria. I&#8217;d add scalable as another criteria that a service has to meet do be defined as in/on the cloud and Mechanical Turk does this.</p>
<p>Why does this matter? What people seem to miss when trying  to define Cloud Computing is that it doesn&#8217;t matter how the service is implemented! And that is the whole point of the paradigm. For all we know Amazon EC2 could be run by a team of monkeys typing on keyboards or using abacuses. The beauty of Cloud Services is we don&#8217;t need to know <em>how</em> they are implemented, just how we interact with them.</p>
<p>When you&#8217;re trying to explain Cloud Computing just remember Amazon Mechanical Turk!</p>
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		<title>Hip Operation</title>
		<link>http://www.rob-hudson.com/2009/03/09/hip-operation/</link>
		<comments>http://www.rob-hudson.com/2009/03/09/hip-operation/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 13:25:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Hip]]></category>
		<category><![CDATA[Operation]]></category>

		<guid isPermaLink="false">http://www.rob-hudson.com/?p=33</guid>
		<description><![CDATA[On Friday I had my operation. It went went well, although I was in surgery for two hours and caused a bit of a kerfuffle in the recovery room (more on that later). So what exactly was up with my hip? As suspected, confirmed and (hopefully) fixed by my surgeon I had Femoralacetabular Impingement or [...]]]></description>
			<content:encoded><![CDATA[<p>On Friday I had my operation. It went went well, although I was in surgery for two hours and caused a bit of a kerfuffle in the recovery room (more on that later). So what exactly was up with my hip? As suspected, confirmed and (hopefully) fixed by my surgeon I had Femoralacetabular Impingement or <a href="http://www.hipfai.com/">FAI</a>. This is caused by a deformity in the femoral head (ball) of the hip joint called a Cam impingement. This deformity caused a tear in the hip cartilage (it turns out the tear was quite large) which had been giving me problems for over two years.</p>
<h3>The Treatment</h3>
<p>I won&#8217;t dwell on this too much but it is quite interesting. The treatment is known as a hip <a href="http://en.wikipedia.org/wiki/Arthroscopy">arthroscopy</a>, which means going inside the hip joint with a camera. To achieve this the hip joint has to be semi-dislocated, which is done using traction. Three incisions are then made to allow a camera and instruments to be inserted. I&#8217;m not sure exactly how they fixed the tear in the cartilage but I can imagine how they removed the Cam deformity!</p>
<div id="attachment_35" class="wp-caption alignnone" style="width: 310px"><img class="size-medium wp-image-35" title="dsc00336" src="http://www.rob-hudson.com/wp-content/uploads/2009/03/dsc00336-300x225.jpg" alt="Wounds" width="300" height="225" /><p class="wp-caption-text">Wounds - one still covered up</p></div>
<h3>The Aftermath</h3>
<p>I woke up in the recovery room after the operation in quite a lot of pain. I was dreaming and it was all a bit of a blur. I remember trying to turn on my left side to try to stop the pain which caused a few problems because I was attached by several wires (blood pressure and heart monitoring). This caused a bit of a kerfuffle and I felt quite embarrassed when I became finally with it. The nurse gave me some pain killers but they didn&#8217;t seem to have any effect so I had quite a lot of morphine. This did help, although I didn&#8217;t receive the wave of relief you see in the movies (just a dulling of the pain). They also have to inject other stuff into you to stop you being sick. At some point the surgeon came in and said that the operation had been a success. I realised I&#8217;d been in surgery for two hours which is longer than I expected. The nurse I was with was quite chatty and went to get me some water. I think she meant for me to only have a sip but I drank it all straight away (I was quite dehydrated as you cannot drink or eat for 6 hours before the operation). Thankfully I wasn&#8217;t sick! After about an hour in recovery I was well enough to leave and got wheeled back to the ward. The hospital bed wasn&#8217;t big enough and the porter still had a bit to learn &#8212; several times my right leg almost hit things on the way and then he smacked the bed into something whilst parking me. I spent a couple more hours on the ward sleeping and then was able to go home.</p>
<p>Hopefully my hip will now have free movement and I can start playing sport again. For the moment I&#8217;m doing physio exercises to try and get it moving again (currently I&#8217;m unable to get one of my socks on and off again, which is annoying). I&#8217;m managing to walk without crutches but getting in and out of bed and that sort of things is a little bit troublesome. It&#8217;s quite a weird feeling &#8212; effectively teaching my leg to do things again.</p>
<p>I&#8217;ll post more on what I&#8217;ve been up to since the op and also some of the things that I think the NHS could improve.</p>
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		<title>Tom&#8217;s Blog and other things</title>
		<link>http://www.rob-hudson.com/2009/02/25/toms-blog-and-other-things/</link>
		<comments>http://www.rob-hudson.com/2009/02/25/toms-blog-and-other-things/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 20:00:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[random]]></category>
		<category><![CDATA[tom]]></category>
		<category><![CDATA[update]]></category>

		<guid isPermaLink="false">http://www.rob-hudson.com/?p=27</guid>
		<description><![CDATA[Another of my friends has joined the world of blogging. Tom has decided to start posting about his current business ideas (checkout the photos of his new workshop, too cool for school). I&#8217;ve decided I&#8217;ll start doing this along with continuing to twitter about them.
A few other things I need to cover. I&#8217;m having an [...]]]></description>
			<content:encoded><![CDATA[<p>Another of my <a href="http://twood.co.uk/">friends</a> has joined the world of blogging. Tom has decided to start posting about his current business ideas (checkout the photos of his new workshop, too cool for school). I&#8217;ve decided I&#8217;ll start doing this along with continuing to <a href="http://twitter.com/robbiehudson">twitter</a> about them.</p>
<p>A few other things I need to cover. I&#8217;m having an operation on my hip next week which I&#8217;m going to try to blog about in more detail. I promise not to post any photos! I&#8217;ll be laid up at my parents in Sunny Berkshire for a week or so; if anyone&#8217;s about then feel free to drop me a line.</p>
<p>Before the operation I plan to redo my wordpress theme and start putting some photos in my posts to make them a little bit more exciting. I&#8217;ve got a couple of hectic days coming up Thursday I&#8217;m going to <a href="http://opensoho4.eventbrite.com/">OpenSoho</a> and potentially some other things. Friday I&#8217;m off to <a href="http://www.meetup.com/minibar/">Minibar</a> and then meeting up with a couple of guys I used to work with. Look forward to seeing you if you&#8217;re at either event.</p>
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